Barbara
Neuhofer

Fachbereichsleiterin Experience Design, Fachhochschule Salzburg
FH-Prof. Dr. Barbara Neuhofer is Head of Experience Design at Fachhochschule Salzburg. Barbara’s work focuses on the experience and transformation economy. She writes and speaks about experience design and how digital technologies transform the way we co-create consumer-centric travel experiences.

FH-Prof. Dr. Barbara Neuhofer is a professor in Experience Design and Head of Experience Design at the Fachhochschule Salzburg, Austria and was working as a Lecturer at Bournemouth University, UK before. Barbara researches, writes and speaks about experience design and how digital technologies transform the way we co-create consumer-centric, extraordinary and memorable experiences across the service sectors. Barbara's research has been published in over 25 journals and has received several international research prizes and best paper awards.

Marketing 4.0

Donnerstag 8. November | von 11:00 bis 11:15 | Musiktheater
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